Retail, Toys and Children's Entertainment

The Toy Store, a toy retailer operating under RM Retail, needed a consistent visual identity across its stores, digital channels and seasonal campaigns. The brand had to appeal to children and parents at once: playful and bright enough to catch a child's eye, but trustworthy and easy to shop for the adults paying. I was brought in to refresh the brand's creative direction, produce in-store and digital marketing assets, and support key retail moments such as back to school, Ramadan, Eid, the festive season and store openings.

Working with The Toy Store under RM Retail was about bringing play to life. From bright in-store displays to seasonal campaigns across social and digital, every piece was designed to capture children's imaginations while making it easy for parents to shop. The work built a consistent, recognisable brand across every touchpoint, helping The Toy Store stand out in a busy retail market and connect with families in a fun, memorable way.